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How to motivate clients to secure adequate life coverage

David Eric Appel, CLU, ChFC; George B. Sigurdson, CLU; Moderator: Meagan S. Balaneski, CFP, RFP

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MDRT, as part of the Help Protect Our Families initiative, presents a conversation with David Eric Appel, CLU, ChFC, and George B. Sigurdson, CLU, to examine how advisors can help clients and prospects see the value of life insurance. Appel and Sigurdson share their ideas for guiding clients to obtain adequate coverage, including grasping the urgency of making a purchase before it’s too late. Plus, an appearance by a special guest.

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