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Even if you don’t like or use social media, you need to. People are talking about you there even if you’re not involved. If you don't create your own online identity, someone else might, and it may not confirm to your beliefs, ideas or brand. Gain a better understanding of why you need to include social and digital media in your marketing and how to get started. Get a better handle on your online reputation. This presentation helps you: get started, choose your platforms, brand, create content, stay active and track your efforts. Presented at the 2016 Annual Meeting