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0:04:27

Find clients through branding

Brad Myers 3.0

How to brand yourself through retirement parties and food baskets.

0:02:43

Brand yourself as an expert: Inside high-performing offices

Brad Elman, CLU, CLTC 5.0

Get clients calling you for your expertise. Find out how to position yourself in the media as an expert clients want to work with.

Think the unthinkable to spark transformation in your business

Nikhil J. Anandpara, CFP, CII 0.0

In this session, Anandpara teaches you how to build a personal brand to set yourself apart from the competition. He illustrates ways to zero in on a businesses’ unique products and services to define what differentiates one business from the rest. He also helps you better understand client needs and perceptions, teaches you how to use customer feedback to strengthen marketing efforts, and discusses how to develop creative sales presentations. This session offers content specific to India.

0:15:54

Standing out from the crowd

Chris Leach, Dip PFS 0.0

Leach gives tips for how you should stand out from other financial advisors

What do you do for a living? Does the answer matter?

Thomas F. Love 0.0

Most people choose to answer this question with a simple statement of fact, according to Love. Effective messages are more complex. People don't buy WHAT you do, they buy WHY you do it — and WHAT you do simply proves what you believe. By understanding that having something to say is more important than someone to say it to, you will begin to benefit from the power of effective messages.

Why you should write a book

Liz DeCarlo 0.0

Everyone has two books in them. It's time to start yours.

Cracking the code: The lost art of articulating your value

Duncan MacPherson 0.0

Too many advisors are seen as salespeople looking for the next sale. A lot of advisors have existing clients that do not know how to describe them to friends and family. Are you perceived as a consultant focused on process, or as a salesperson focused on commissions? MacPherson addresses three issues that are important to financial professionals — outstanding personal branding, client acquisition, and organization and structure — so you can run your business like a business and restore order to your life.

Q&A: Lucia Lewani Soeradji

Liz DeCarlo 0.0

Keeping meetings low pressure and build a brand through social media.

0:26:12

Learning hard lessons

Kat Cole 5.0

Kat Cole, group president of Focus Brands Inc and president of Cinnabon, shares her story about how she turned around a business during an economic downtown.

0:27:06

The shift

David Avrin 5.0

David Avrin, a marketing expert known as the Visibility Coach, advises that branding is key to shifting from selling products and services to helping clients buy them. He offers tips to effectively differentiate your business from others.

What color is your business?

Jenny Brown, CFP, FChFP 0.0

While you may not care what information is out there shaping your public identity, it’s giving the public a perception of your business, and perceptions mean everything. Even your lack of presence speaks volumes. Brown discusses how branding can help you control and manage your public identity and provide constant reinforcement of what you stand for and what your clients and referral partners can expect. If you get branding right, you can get your reputation right and become a trusted partner to your clients.

0:30:36

Why clients leave you for competitors and how to win them back

David Avrin 5.0

One of the most in-demand business branding speakers and authors in the world today, Avrin has shared his entertaining and hard-hitting presentations around the world. In this session, he shows you how to recognize your competitive advantages and craft branding messages.

Build a brand that sets you apart

Doug Towill, MBA 0.0

Does your brand allow you to enjoy the success you deserve? In a market that bombards consumers with overwhelming amounts of information, financial advisors need to have a clear and powerful brand to stand out. Join Doug Towill as he introduces and explores a proven brand framework to help you: <ul> <li>Develop your core messages to position yourself competitively </li> <li>Identify the foundational business beliefs that drive your actions and processes</li> <li>Effectively articulate your brand to clients and prospects.</li> </ul> You will be recognized as a leader in the industry and the “go-to” individual by consciously building and communicating your brand.

12 sales ideas to impress

MDRT 4.3

Stand out from your competition with these ideas.

Effective marketing through the power of publicity

Marsha Friedman 0.0

Marsha Friedman shows you how to build your brand by positioning yourself as an authority. She shares key components to getting exposure in traditional media, which increases your visibility and credibility, and gives you a powerful social media following. Friedman shares ways to set yourself apart from competition. She walks through five steps to identify your own message. She shares tips on how to pitch yourself as a source to print media and become a guest for TV and radio. Plus, she discusses how to build a following on social networks.

Market like a rock star

Darnyelle A. Jervey, MBA 0.0

"In her signature workshop, Darnyelle Jervey shares her secrets to transform you from a marketing rookie into a marketing rockstar. This is not your grandfather’s marketing strategy — it’s hip, fresh and proven to grow any business. Discover how to • Create marketing systems that lead to massive business growth • Serve a product progression plan to build clients for life • Position your uniqueness so your ideal clients find you online and offline • Leverage fresh ways to market your products and services to increase impact, influence and income."