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The marketing campaign about nothing

Joseph A. Trovato 0.0

Remember when business was fun? You’re allowed. It’s OK. In fact, people tend to do business with people they like, according to Trovato. You can be the best financial planner in the world, but if no one knows you, loves you and trusts you, you will be a lonely financial planner with lots of time on your hands. Using a play on the TV show “Seinfeld,” where “nothing” really means everything, Trovato helps you learn how and why to do successful client events, explains why traditional mission statements don't work and what to do instead, and shares how he achieved Top of the Table status in just two years.

Catching, keeping and growing

Alvaro Aldrete Morfin, LUTC, FSS 0.0

Are you spending more time trying to find new customers ("catching") than on maintaining current ones satisfaction ("keeping")? According to Morfin, you aren’t alone — most financial professionals struggle with this balance. Learn to optimize your time and energy by balancing three areas: catching, keeping and growing your business by asking for qualified referrals. Morfin shows you the value and the importance of keeping current customers satisfied. Discover how to improve your closing average and focus on the niche markets where you feel more successful.

0:11:29

20-plus business referrals at one sitting

Nathan M. Perlmutter, CLU, ChFC 3.5

Position yourself for large amounts of business-owner referrals.

Turning clients into advocates

Chris Leach, Dip PFS 0.0

How do you turn clients into advocates so that whenever they are talking to people about finance, your name is mentioned and your expertise recommended? At the 2017 Annual Meeting, Chris Leach from Cardiff, Wales, shares her ideas.

0:18:30

Making the Top of the Table and staying there

Cedric L. Watkins II, JD, MBA 4.5

Hear five no-fail ideas to achieve and stay at Top of the Table.

Picking up the paper clips: It's the little things that count

Sarah Kaelberer and E. Dennis Zahrbock 0.0

Kaelberer and Zahrbock walk you through their sales process, step by step, to share how by paying attention to the little things and knowing how it is all connected, you can build a sales and service process that leads to consistent referrals. Learn how to properly set the stage for increased sales, note small details that will wow the client and wrap it all up with an action-oriented checklist you can use in your business immediately.

0:27:03

Changing your referral mindset

Bill Cates, CSP, CPAE 5.0

Author Bill Cates, a recognized expert in building a thriving referral-based business, talks about how to get more clients and change your beliefs to change your results.

0:59:26

Consistent marketing identifies opportunities

Lucas J. Noble, CFP, ChFC 0.0

By developing a system that both puts you in front of your clients regularly and yields their feedback on your practice, you keep those clients engaged and wanting to refer you. Noble shares his marketing plan, which details how he keeps himself in front of his clients on an ongoing basis while keeping operations intact. Noble’s client appreciation events, which have produced countless referrals, provide the opportunity to ask for referrals without making it awkward.

0:18:01

Build a referral-based practice

Aurora L. Tancock, CFP, FLMI 4.0

Over 90 percent of Tancock's new clients are referrals from existing clients. They are not coming in because she has better products to sell or can promise better market returns; they are looking for someone to help them organize their finances and help them achieve their goals. Tancock shares the process that she follows to make sure she remains referable in every stage of the sales/service process.

13 sales ideas to jump-start production

MDRT 5.0

Effective and quick sales idea favorites from MDRT members around the world.

0:01:20

Introductions and referrals

Bertram Foster 0.0

Foster discusses his approaches to getting referrals, including using social media and centers of influence.

Increase sales and revenue with a multigenerational approach

Liz DeCarlo 0.0

Why it's critical to create relationships with the whole family.

0:04:11

How to get referrals to call you

Richard Jones, CFP 0.0

Find out the lesson that increased Richard Jones production, taking him from Court of the Table to Top of the Table.

1:31:25

The 5 myths you tell yourself about getting referrals

Dan Allison 4.0

Learn more about the top myths about why our clients don't refer and hear about the challenges involved in developing quality referral relationships with clients.

12 sales ideas in 12 minutes

MDRT 5.0

MDRT members offer 12 quick sales ideas about meeting with prospective clients, marketing and more.

0:12:49

More meetings, more sales, more referrals

Alessandro M. Forte, Dip PFS 5.0

Find out how to get a 74 percent combined performance increase with these tips from MDRT member and multiple Top of the Table qualifier Alessandro Forte.