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Creating alliances that work

Liz DeCarlo

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Leverage the value of strategic partners to increase your success
When Jose Anselmo Feliciano realized he and his partners were jacks of all trades, masters of none, he had a breakthrough. What they needed was to build a team of specialists who had comprehensive knowledge in one specific area, but who could also work well with the rest of the group.

“An alliance lets you borrow and use the education, experience, influence and capital of other people,” Feliciano said. “You can accomplish more in one year then you could accomplish alone in a lifetime.”

Don’t look at each other as competitors; instead consider how you can leverage each other, he said. “It’s OK to say 'I don’t know' and then look for the answer. Pull in experts. We can’t afford to hire each other, but we can do revenue share and other things.

“Vision is the easy part of the journey. The obstacle is realizing it can’t be done without others.”

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