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Establish your target market

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Where do you excel? What is your point of differentiation? By looking at your ideal client and finding commonalities among your successes, you may find a niche where your business can really thrive. Discovering your niche market may also help you fine-tune how your business is run and how you generate revenue.

Where do you excel? What is your point of differentiation? By looking at your ideal client and finding commonalities among your successes, you may find a niche where your business can really thrive. Discovering your niche market may also help you fine-tune how your business is run and how you generate revenue.

  • Look at your top clients’ needs as a method of determining your market (retiree, pre-retiree, wealth creation, basic insurance, strategic advice, asset management, asset protection, employee benefits/group health insurance, educational planning).
  • For another method, look at the demographics of your best clients (age range, profession, interests, product needs).
  • What does your market look like? Create an ideal client checklist. (For example: $300,000 to invest, someone who is accessible/responsive, willing to take advice, someone you like, someone who will share your name with others.)
 

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