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Using the Media to Increase Your Credibility

Brad Elman, CLU

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Whether you write articles or are quoted in them, media relations is an effective way to increase credibility with clients, prospects and referrals. Brad Elman, an MDRT member and employee benefits and business insurance expert, discusses how to work with reporters and editors to identify topics for local and industry media, how to effectively pitch articles and how published articles benefit your practice. Get prepared for interviews, help reporters with story ideas and work within today’s compliance guidelines.

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