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The death of traditional sales and marketing

Ryan J. Pinney

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The traditional sales and service model is dying, and it’s no secret. The Internet and other technologies continue to negatively impact the sales and marketing practices of the typical producer. What are you doing to survive and thrive in this environment? Top agents sell as many as 25,000 individual policies per year by taking advantage of the new “Client 2.0 Opportunity Cycle.” Pinney outlines how to stand out using practical, easily implemented technologies and strategies that leverage modern marketing, sales and proven client retention techniques.

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