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Sizzle and substance: Creating brain-friendly presentations

Jeff Hurt

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Everyone presents today. We present to our supervisors, our customers, our friends and vendors. We typically give presentations in order to persuade someone to do something. Whether to buy something, influence a decision or change someone's mind, we are constantly presenting. Unfortunately, Hurt says, most presentations are mind-numbing. Audiences of the past were satisfied with tedious, dreary, dull presentations. Today's audiences are demanding and sophisticated. When information is presented in brain-friendly ways, listeners become participants, increase their retention and spread contagious enthusiasm. Discover strategies for livening up your next presentation and engaging your audience, no matter the size.

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