Women talk, listen, think and behave differently than men. It would make sense that most of them buy differently, too. She reveals the key motivators that make women buy and shows you how to provide them. Gain specific skills to communicate in a way that develops trust and connections with your female clients, and indicate you care about their security and their fincial goals. Sanders' no-male-bashing approach is designed to increase your confidence & effect. when selling to women and invigorate your sales.