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Selling long-term care as lifelong love

Betty Doll, MBA, CLTC

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Advisors typically discuss long-term care insurance as a way to ensure quality care in the event of a serious medical situation. What if you presented the benefit of long-term care insurance as one that not only protects a client's medical care but also the lifestyles of their loved ones  that they should purchase long-term care because they love someone? Doll explains the similarities between selling life insurance and long-term care insurance and why you should present them this way.

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