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Making a Name for Yourself: A Financial Professional’s Guide to Media Relations

Brad Elman, CLU

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Media exposure is extremely valuable in establishing credibility with your clients and in your effort to get referrals. This presentation addresses how to get your name in the paper or magazines, how to be featured on TV or radio, the importance of using your volunteer work as part of your media exposure, and how to market your media exposure back to your clients.

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