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Prospecting for success

Simon Gibson, Dip PFS

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Learn the language of successful prospecting and marketing. Gibson shares his techniques for differentiating ourselves not just generally, but specifically. He explains how using particular language can help us prepare for every scenario so we can respond to any prospect as effectively as possible. Find out when and how we should communicate with each prospect. Although we should continually innovate, Gibson says leveraging the proven fundamentals as part of our prospecting approach is equally important.

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