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Far too often, the role of permanent life insurance — and life insurance advisors — is deemed unnecessary, costly and damaging to an individual's financial future. These realities have left the public underinsured and underserved. In this stimulating 90 minute workshop, permanent life insurance advocate Robert Ball unveils the three critical elements that are missing in most life insurance sales presentations. These keys highlight the true power of life insurance, and may dramatically boost your sales. If you are not routinely being asked "How much more life insurance I can buy?" by your clients, perhaps it's time to see what you have been missing.