It is not crazy to be in the long term care business. Learn why. The need for your client to have a long term care plan is paramount, and they know it. Understand how to have long term care discussions that apply to financial, business and estate planning. Linking new products to long term care, life insurance and annuities will be compared to traditional long term care insurance. Clarify the confusion between life insurance with traditional long term care insurance riders and critical illness riders. Also, learn the role that annuities and asset-based products play in marketplace.