Hollister believes everyone can build a brand with quality name recognition over time, regardless of the size of their office or practice. Raised in a rural area, he quickly discovered the large lead and seminar programs promoted in the industry would not work for his practice. These realizations led him to develop targeted, cost-effective marketing strategies and concepts for everyone. Join him as he delivers a four-step process that will help you develop a foothold in a niche market and generate recurring, excellent results.