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Seventy-five percent of everything we buy is based on how we “feel” about the product or service, and not on the content. This is true of everyone, regardless of nationality or origin. Yet as financial professionals, the “success” focal point is often the substantive product or service and not the emotional value you bring to your practice and clients. Join Goshtasbi to learn how to design, “own” and implement your personalized Emotional Resonance Factor to attract your best prospects and enhance the entire client experience.