Marketing has changed. According to John Wooden, “It’s what you learn after you know it all that counts.” Join international marketing pro Fowler as she explains how professionals with any digital marketing proficiency can take simple steps to improve productivity and revenue. Drawing from real-life case studies from her 30 years of experience in both domestic and international sales and marketing organizations, she explains what has worked across small, mid-size and large practices. This session is interactive — please bring your smartphone, tablet or laptop.