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Effectively market and present your financial services to women who are business leaders, entrepreneurs and professionals. Alphil Jay Guilaran, an MDRT member serving women in business, shares three turnkey strategies for service. Identify their concerns with a proven framework and checklist that integrates a woman’s financial planning needs at the business, family and personal levels. With statistics indicating women are increasingly found at the top of business enterprises, this market segment presents a profitable opportunity you cannot afford to ignore.