With a blend of captivating storytelling and unconventional analysis, award-winning author, journalist and radio and TV personality Dubner teaches attendees how to think a bit more productively, more creatively, more rationally - to think, that is like a Freak. In a world where the old rules of business just don't apply, he offers audiences a way of getting beneath the surface of modern business practices and engaging in profitable thinking. Most "economic" presentations present great tools for coming up with answers but do not come up with the interesting questions. This presentation does both.