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Overcoming 'big-case-itis': Sales strategies for the untapped family market

Wade A. Baldwin, CFP

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Targeting a handful of high-net-worth clients has its appeal, but there's a tremendous opportunity to service today’s underinsured — and frankly, underestimated — family market. Baldwin built his business around selling a high volume of smaller policies to families and small business owners across western Canada. Learn powerful insights to help you connect with prospects in this overlooked market and inspire them to take action to protect their financial futures.
 

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