Today we live in a sound bite world, but most advisors communicate the same way they did 20 years ago, according to Richards, former CEO, popular MDRT speaker and award-winning faculty member in the University of Toronto’s MBA program. He will cover research from Columbia, Harvard, London School of Economics and Stanford on what leads to persuasive communication today. And you'll also hear findings from a study of 30 million emails to learn what it takes to get your emails opened.