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Conversations about illness and death can be extremely difficult, especially as parents consider their own wellbeing as well as their children’s. In this session, Crouch establishes processes through which advisors can enhance clients’ understanding of critical illness and life insurance products and ease their concerns about their financial outlook. This presentation divides into a variety of segments including modern-day parenting, technology, the food industry and much more, while connecting the challenges of understanding the present and planning for the future. You will learn how to communicate to clients the need to protect their children and grandchildren against critical illness and their ability to qualify for life insurance in the years ahead.