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Process and the 12 P's of performance

Bruce W. Etherington, CLU, CH.F.C.

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Etherington reviews his process for prospecting, fact-finding, selling and serving clients which has garnered him 40 Top of the Table qualifications — making him one of only 12 people in the world with that distinction. He shares simple transferable ideas, strategies and tactics that have worked for him for more than 50 years, and can work for others. His process will enable you to dramatically grow your business and achieve results that aren’t limited to personality and persuasion skills.


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