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Even if clients are happy with you as an advisor, they may not know all the things you do in exchange for the fees you charge. What are the best ways to communicate your value to clients and prospects and make yourself memorable to everyone you help? Kuzmeski shares cost-effective strategies that can be implemented immediately to get people talking and generate new and continuing business for your practice. She will explain how the words you use are the most important part of business development, from what you say to the presentation of your website to the effectiveness of your marketing.