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Buxman teaches you how to utilize the often overlooked leadership strategy of humor and levity. In fact, many of the world’s greatest leaders — from Winston Churchill to Abraham Lincoln to the Dalai Lama — understood the power of humor. When humor is combined with rhetoric, eloquence and knowledge, clients and prospects are moved to action. This is not just conjecture; the power of humor has been proven by neuroscientists, psychologists and business researchers worldwide. Buxman discusses how to gather humorous material and how to use humor as a leadership skill, even if you are not funny. She also covers four humor styles and when to use each of them.