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Who are you and why should they care?

Adam McCann, CFP

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By asking three wildly important questions, Adam McCann believes you can define your business and win over the hearts and minds of your potential marketplace, in spite of the competition. In a dynamic and interactive account, McCann shares his journey through the questions (Who are you? Why are you? and Why should they care?) to demonstrate how he arrived where he is today. At the end of this session, you will have strategies to develop answers of your own.

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