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Connecting across generations

Bill Beausay

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We’re all aware of the financial risks of failing to connect to the children of our best clients. Yet there seems to be an insurmountable wall: a generation gap that would seem to hinder our chances. In this presentation, Bill Beausay demonstrates five tested ways to connect and influence generations other than your own, and build profitable new business in the process. Beausay takes the audience through three live “connection” exercises as well as a real-time demonstration of useful online media for cross-generation connection.

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